The Case for B2B Branding – PDF download

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    Jason Julian

    The Case for B2B Branding
    Pulling Away from the Business to Business Pack

    by Bob Lamons

    🔗 The Case for B2B Branding : Read More 🔗

    • Language: english
    • Release date: August 30, 2005
    • Publisher: Thomson
    • Format: hardcover, 214 pages
    • Author: Bob Lamons
    • ISBN: 9780324398656 (0324398654)

    About The Book

    The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You’ll find actionable ideas on virtually every page.

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