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The Case for B2B Branding
Pulling Away from the Business to Business Pack
by Bob Lamons🔗 The Case for B2B Branding : Read More 🔗
- Language: english
- Release date: August 30, 2005
- Publisher: Thomson
- Format: hardcover, 214 pages
- Author: Bob Lamons
- ISBN: 9780324398656 (0324398654)
About The Book
The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You’ll find actionable ideas on virtually every page.
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